Dear Calihoo Friends,

I’m Jill, owner and chief curator for Calihoo. I can often be seen running errands or hanging out with my kids while wearing my "mom uniform" of workout clothes and a ponytail. However, when I get the chance to put myself together, I like to have a look that's uniquely me featuring accessories that are beautiful and never cookie-cutter. This is why I founded Calihoo, so I can share my discoveries with you. I search the country for the best artisan looks and I stock very limited quantities so you won't see your fave pieces on every other mom in the carpool line.

Fun Fact: I am obsessed with beaches in California. It’s my happy place and coastal accessories take me there. I hope you have that “on vacation” feeling every time you wear a Calihoo piece!